VC firms investing in consumer goods
2,198 investors have made two or more investments in consumer-goods companies: 1,696 funds and 502 angels. SOSV, Accel and FJ Labs lead by consumer goods deal count, and seed is the most crowded stage.
The most active investors in consumer goods
What the numbers say about consumer goods
2,198 investors with two or more consumer goods deals. 1,696 funds and 502 angels
354 of the 1,696 are private-equity firms. One in five of the list will not write a seed cheque
SOSV leads by consumer goods deal count. 139 investments in consumer goods
1,117 of the 1,696 funds have led at least one consumer goods round — the rest only follow
How a founder raised from investors like these
Frequently asked
Does a consumer goods startup need a consumer goods-focused investor?
No. Most of the 2,198 are generalist funds with a handful of consumer goods deals; a focused thesis matters mainly at pre-seed and in capital-intensive sub-sectors. Look for the partner who led the fund's last consumer goods deal, not for the word in the fund's name.
How many investors do founders contact to get meetings?
Founders in our Raise Benchmarks reached 45 to 900 investors per round. self.space closed $530K from 10 investors after 126 first meetings. Besample reached 900 investors for 55 first meetings. Consumer goods rounds are crowded on both sides, so targeting matters more than volume.
How do I get a warm intro to a consumer goods investor?
Fundraisly's Warm Intro maps your team's LinkedIn connections against every investor in this database and shows which of these funds and angels a colleague can introduce you to.
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